STUDY: The impact of search filters on purchasing behavior
Discover the impact of search methods on the shopping experience
How many consumers use filters when shopping online?
How can product recommendations improve the customer experience?
To find out, YZR conducted a survey of 1,055 consumers, representative of French shoppers.
In this study conducted in partnership with Harris Interactive :
- key figures for search in 2023 ;
- the impact of different types of search on the customer experience;
- the differences between mobile and desktop.